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Category Market Intelligence Consultant - Reigate, Surrey Job expired

Standard job
Recruiter
Canon (UK) Ltd
Salary
From £35,506 to £39,451 per year + + Bonus + excellent benefits
Location
Reigate
Job term
Permanent
Job hours
Full time

Job Purpose and Summary

This position will play a critical role in the development, presentation, and implementation of cohesive analyses of
markets, prospects, and competitors. The primary function of the role is to conduct primary market research and to
analyse market data provided by secondary sources to enable business strategy & growth. The role is responsible for all
the market intelligence & performance analysis and reporting, Accountability also extends to the entire market sizing for
budget & tracking purposes, identification of product & customer opportunities as well as support for all projects from a
research perspective. The role also undertakes several primary research projects on a UK & European basis. Experience
working with market research tools and a deep understanding of research methodology is a prerequisite. You will work with
a diverse range of contacts both within the UK and our European operation. In addition, the ability to develop strong
relationships with key customers & suppliers is essential.

Responsibilities and Tasks

Market, product & customer performance analysis & reporting based on secondary research data. Market pricing trend
analysis & competitor tracking. Conducting primary & secondary research projects. Translate industry trends and
challenges into opportunities and threats for the firm. Prepare written and oral presentations on prospects, markets, and
competitor activities. Execution of business plans in line with objectives. Collect and analyze data on customer
demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Brief local & European teams on opportunities & threats. Involved in the Budget & Planning.

Required Skills and Qualifications

University degree specialising in Marketing Management. Two years highly relevant experience in a similar role. High
level of numeracy with good attention to detail. Experience with use of market research tools & techniques. Confident
with strong interpersonal skills.

Competencies

Business Knowledge: Uses knowledge of business imperatives to identify improvement opportunities for the organisation
which align with business strategy. Uses available tools to inform a complete picture of the customer and uses this
information to plan activities. Discusses Canon's position with a particular customer or colleague - how much market
share does Canon have, what is the customer's total market. Sells to customers or colleagues on ideas and concepts in
addition to hard features. Anticipates possible consequences of selling initiatives and is able to establish different
scenarios depending on the forecasted results. Uses financial tools to achieve business objectives and to quantify the
costs, benefits and risks of sales strategies. Communication: Delivers well-constructed messages comfortably and
confidently with top management. Provides diplomatic guidance to others on how to communicate effectively. Takes into
account how different audiences are likely to react and chooses the best method of communicating the message to each
audience - adapts to different audiences. Picks up on and responds to non-verbal cues and body language and their affect
on others. Identifies the critical issues to be communicated in complex situations. Innovation: Encourages others to try
out new ideas for themselves and actively supports innovation in others. Produces ideas which are truly original while
aligned with the company objectives. Sets a high level example for generating and implementing innovative new solutions.
Searches out opportunities for long-term strategic growth and innovation. Experiments, takes risks, and learns from the
results. Sets up processes that encourage people to question current approaches and experiment with new ideas. Creates an
atmosphere and environment which Encourages innovation. Blends own and others' ideas and applies them to high
level/business-wide initiatives. Managing Relationships: Gains internal or external customer commitment to maintain
and/or expand a business relationship with the company. Anticipates potential issues in a relationship and pro actively
manages those issues. Creates a network of informal contacts to expand business relationships at existing and potential
internal or external customers. Focuses on long term objectives of relationships and the 'pull' factors rather than the
'push' factors. Identifies key stakeholders with whom to build business relationships. Establishes and maintains
relationships with internal or external customers at the Director level, across different functions over time.
Pro-activeness: Is enthusiastic and passionate about their work and inspires this same enthusiasm and drive in others.
Tireless in the attainment of key targets and objectives. Drives others to achieve critical business objectives.
Passionate about success and achievement. Focused in pursuit of business goals with the high energy required to keep
things moving. Results Focused: Focuses on the results being achieved and the process being followed, not just the tasks
completed. Develops alternative strategies to achieve objectives when confronted with obstacles. Puts in extra effort to
deliver and complete quality work that goes beyond the set standards. Takes initiative to set own goals and has the
discipline to follow through to ensure results. Takes learnings from others and previous experience to improve processes.
Looks beyond one's own job to assist others and seek the best possible outcome. Technical Knowledge: Data Manipulation &
analysis, Conducting primary & secondary research and interpret findings,Project management skills Product Knowledge,
Knowledge of consumer behavior, Competitor knowledge

Further Information

Closing Date - 29 June 2012- please apply as soon as possible
Location - Reigate, Surrey
Salary - 35,506 - 39,451+ Bonus


Key Benefits
Basic 25 days holiday plus bank holidays (increasing to up to 27 with long service)
Final salary scheme pension available upon joining Canon UK Ltd
Life Cover for those in the pension scheme
Free private healthcare for all employees (tax on benefit payable by employee)
Long service awards
Focus on learning and development and career progression
Staff purchase scheme.
You @ Work scheme - discounts with over 100 named brands and suppliers on their products and services
Employee forum network
Summer Hour Policy
Interest Free Season Ticket Loan
Childcare Voucher Scheme
Ride 2 Work scheme
Employee Assistance Programme
Flexible Working Policy
Company Maternity / Adoption / Paternity Policies
eLearning online training courses available to all employees
Variable pay scheme (bonus/commission)

No agencies please


marketing intelligence consumer electronics

Status
Job expired
Contact
Sally baker
Posted
Reference
CUK 601
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